Horizon Plantations, Ethio agri-CEFT and Jittu Horticulture are all sister companies to FIRST EMERGENT TRADING COMPANY, (FETCO), and are under the umbrella of Alamoudi Group (MIDROC). Each company has it is own farm of different agricultural products such as fruits, vegetables, coffee, tea, sesame and variety of beans. Each Company has a slogan which reads” the race for quality doesn’t have a finish line”. This implies the company’s firm belief and commitment towards achieving quality and a driving force and acknowledgement of the trend of maintaining quality as an everlasting process. For Jittu horticulture plc, Quality is a way of life, source of inspiration, satisfaction and pride. Our company is committed to total customer satisfaction through consistent supply of reliable products on time. Customer orientation and, adoption of modern state of the art technologies, strategic planning and innovation are integral parts of its thought process. The company produces its quality product at four different locations and climate zones which enables for its management of year around production. Existence in the market by supplying of quality products throughout the year creates strong customer base and ensures reliability.